New year, same streaming headaches: Netflix raises prices by up to 16 percent
Today Netflix, the biggest streaming service based on subscriber count, announced that it will increase subscription prices by up to $2.50 per month.
In a letter to investors [PDF], Netflix announced price changes starting today in the US, Canada, Argentina, and Portugal.
People who subscribe to Netflix’s cheapest ad-free plan (Standard) will see the biggest increase in monthly costs. The subscription will go from $15.49/month to $17.99/month, representing a 16.14 percent bump. The subscription tier allows commercial-free streaming for up to two devices and maxes out at 1080p resolution. It’s Netflix’s most popular subscription in the US, Bloomberg noted.
Netflix’s Premium ad-free tier has cost $22.99/month but is going up 8.7 percent to $24.99/month. The priciest Netflix subscription supports simultaneous streaming for up to four devices, downloads on up to six devices, 4K resolution, HDR, and spatial audio.
Finally, Netflix’s Standard With Ads tier will go up by $1, or 14.3 percent, to $7.99/month. This tier supports streaming from up to two devices and up to 1080p resolution. In Q4 2024, this subscription represented “over 55 percent of sign-ups” in countries where it’s available and generally grew “nearly 30 percent quarter over quarter,” Netflix said in its quarterly letter to investors.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” Netflix’s letter reads.
