Google’s Gemini AI can now see your search history

Gemini 2.0 is also coming to Deep Research, Google’s AI tool that creates detailed reports on a topic or question. This tool browses the web on your behalf, taking its time to assemble its responses. The new Gemini 2.0-based version will show more of its work as it gathers data, and Google claims the final product will be of higher quality.

You don’t have to take Google’s word on this—you can try it for yourself, even if you don’t pay for advanced AI features. Google is making Deep Research free, but it’s not unlimited. The company says everyone will be able to try Deep Research “a few times a month” at no cost. That’s all the detail we’re getting, so don’t go crazy with Deep Research right away.

Lastly, Google is also rolling out Gems to free accounts. Gems are like custom chatbots you can set up with a specific task in mind. Google has some defaults like Learning Coach and Brainstormer, but you can get creative and make just about anything (within the limits prescribed by Google LLC and applicable laws).

Some of the newly free features require a lot of inference processing, which is not cheap. Making its most expensive models free, even on a limited basis, will undoubtedly increase Google’s AI losses. No one has figured out how to make money on generative AI yet, but Google seems content spending more money to secure market share.