CTV industry’s unprecedented “surveillance”

The companies behind the streaming industry, including smart TV and streaming stick manufacturers and streaming service providers, have developed a “surveillance system” that has “long undermined privacy and consumer protection,” according to a report from the Center for Digital Democracy (CDD) published today and sent to the Federal Trade Commission (FTC). Unprecedented tracking techniques aimed at pleasing advertisers have resulted in connected TVs (CTVs) being a “privacy nightmare,” according to Jeffrey Chester, report co-author and CDD executive director, resulting in calls for stronger regulation.

The 48-page report, How TV Watches Us: Commercial Surveillance in the Streaming Era [PDF], cites Ars Technica, other news publications, trade publications, blog posts, and statements from big players in streaming—from Amazon to NBCUniversal and Tubi, to LG, Samsung, and Vizio. It provides a detailed overview of the various ways that streaming services and streaming hardware target viewers in newfound ways that the CDD argues pose severe privacy risks. The nonprofit composed the report as part of efforts to encourage regulation. Today, the CDD sent letters to the FTC [PDF], Federal Communications Commission (FCC), California attorney general [PDF], and California Privacy Protection Agency (CPPA) [PDF], regarding its concerns.

“Not only does CTV operate in ways that are unfair to consumers, it is also putting them and their families at risk as it gathers and uses sensitive data about health, children, race, and political interests,” Chester said in a statement.

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